Art In The Workplace
by Lisa Hennings
http://www.artchief.com
From the minute that someone steps into your reception
they are analysing the sort of business you have and if
they like it. Remember that it's not only the important
clients that you need to impress but everyone who enters
your reception will comment to their friends and
acquaintances if they are truly impressed. Each person is a
prospective source of income because, at the end of the
day, you really don't know who they might tell and how the
news of your reception could travel!
If you take time to look objectively at your office you
may find that it isn't the pleasant environment that you
believed it to be. We tend to become used to our clutter
and accept the cables on the floor and the piles of papers
on the desk as part of the scenery. A piece of dramatic art
will take the visitor's eye away from all of this and lift
their minds to higher realms. It will give the visitor an
insight into what you, as a company value and the chances
are they will want to be part of a company who they see as
open to new ideas and wanting to encourage different
cultures and attitudes.
In real terms the cost of providing works of art can be
relatively small compared with the exorbitant amounts that
are spent on a new logo. The decision as to font, although
important, will only take your branding so far. Yes, it's
important to impress the people who you write to but when
you have wooed these people into your office you need to
really impress them with the 'wow' factor.
The whole package that you are trying to create reflects
your values, expertise, personality, promise and vision. In
a similar manner the art that people see in reception of
meeting rooms reflects the personality and culture of the
business.
A good way of getting the most from you art is to change
it with the seasons. For instance, reds and golds for
winter, light greens and yellows for spring, blues and
yellows for summer and golds and browns for autumn. Such
changes will not only change the whole ambience of the room
but will inspire and reinvigorate the attitudes of
employees. At the end of the day the enthusiasm of the
employees makes or breaks a business and it's therefore
their minds that need to be stimulated and motivated
aesthetically just as much as by caffeine, biscuits or
alcohol!
Points to think about:
Stand back and look at the ambience of your business
objectively. Do your employees seem genuinely motivated, or
is it just an act they put on when you're around? Do
clients look enthused when you meet them in reception or
are they just bored by the visit?
Write down a mission statement. What would you like to say
to clients about your company?
Ask your employees for their opinions.
Take action. You can only try it and if it doesn't work
then you haven't lost much, but the chances are that your
profits will be much improved after six months, both
because your staff will be more motivated and your clients
more impressed.
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